New! Early upgrade plans: Sweet now. Turns sour? 

The equipment instalment plan has proven capable of substituting the subsidy model – even in traditional subsidy markets like the USA and the UK.

While the EIP opens for more competitive service pricing, it also opens for flexibility when it comes to upgrades: Pay remaining instalments – and upgrade. Some go further, though:

Realising that customers aren’t particularly interested in obtaining the ownership of (aged) equipment, pioneering operators intro'ed a variant of the EIP – based on early return of equipment: The early upgrade plan.

It’s a recurring upgrade promise – often without any additional fee. Take-up has been great, but it’s only now the pioneering operators need to start delivering on this promise.

Read all of tefficient's public industry analyses here

Benchmark
Status
When
Nordic (SE, FI, NO, DK) mobile and integrated operators 2015 (year 3)
Scheduled
January 2015
Network sharing JVs 2015 (year 3)
Scheduled
March 2015
Baltic (LT, LV, EE) mobile operators
Planning phase
Not scheduled
MVNOs
Planning phase
Not scheduled
Efficiency Index 2013/2014
Running
Always open

See all of tefficient's benchmarks here