tefficient is an international efficiency specialist providing telecom operators and -suppliers with analysis, benchmarks, consulting and coaching
This is our fourth analysis on subscriber acquisition cost (SAC) and subscriber retention cost (SRC) – our most read analyses. Previous SAC & SRC analyses showed that an increase in SRC had a positive effect on contract churn without any negative effect on EBITDA – as long as not exceeding 100% of contract SAC.
Our new analysis shows that much has happened in 2013: Average unit SAC and SRC have decreased significantly. How come – and what has it led to?
Based on data from 35 mobile operators in 24 mature markets globally – with data up to December 2013.
Read all of tefficient's public industry analyses here
Premiere: MVNO benchmark starts in April.
The second year's round of the Network sharing JV benchmark is now running.
The second year's round of the Sweden-Finland-Norway mobile benchmark is now running.
The Efficiency Index for 2013/2014 is now available at www.efficiency-index.com
See all of tefficient's benchmarks here
If you have any questions, please just contact us.
Allan Greve and Fredrik Jungermann