tefficient is an international efficiency specialist providing telecom operators and -suppliers with analysis, benchmarks, consulting and coaching

 

New! The art of balancing SAC and SRC  

This is our fourth analysis on subscriber acquisition cost (SAC) and subscriber retention cost (SRC) – our most read analyses. Previous SAC & SRC analyses showed that an increase in SRC had a positive effect on contract churn without any negative effect on EBITDA – as long as not exceeding 100% of contract SAC.

Our new analysis shows that much has happened in 2013Average unit SAC and SRC have decreased significantly. How come – and what has it led to?

Based on data from 35 mobile operators in 24 mature markets globally – with data up to December 2013. 

Read all of tefficient's public industry analyses here

 

Premiere: MVNO benchmark starts in April.

The second year's round of the Network sharing JV benchmark is now running. 

The second year's round of the Sweden-Finland-Norway mobile benchmark is now running.

The Efficiency Index for 2013/2014 is now available at www.efficiency-index.com

See all of tefficient's benchmarks here

If you have any questions, please just contact us. 

Allan Greve and Fredrik Jungermann