The equipment instalment plan has proven capable of substituting the subsidy model – even in traditional subsidy markets like the USA and the UK.
While the EIP opens for more competitive service pricing, it also opens for flexibility when it comes to upgrades: Pay remaining instalments – and upgrade. Some go further, though:
Realising that customers aren’t particularly interested in obtaining the ownership of (aged) equipment, pioneering operators intro'ed a variant of the EIP – based on early return of equipment: The early upgrade plan.
It’s a recurring upgrade promise – often without any additional fee. Take-up has been great, but it’s only now the pioneering operators need to start delivering on this promise.
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|Nordic (SE, FI, NO, DK) mobile and integrated operators 2015 (year 3)||Scheduled||January 2015|
|Network sharing JVs 2015 (year 3)||Scheduled||March 2015|
|Baltic (LT, LV, EE) mobile operators||Planning phase||Not scheduled|
|MVNOs||Planning phase||Not scheduled|
|Efficiency Index 2013/2014||Running||Always open|
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